01632 960123 Free check

AI receptionist for Surrey trades

You're on the roof. Ladder's on the phone.

It answers the calls you miss, takes the job details and texts you a summary. On the Core plan, it books the site visit into your diary too.

Pretend you need a new roof. No sign-up. No sales call. Keep your number. We set it all up.

Example call. Not a real customer.

Built for

  • Kitchen fitters
  • Bathroom fitters
  • Builders
  • Roofers
  • Heat pump installers
  • Solar installers
  • Landscapers

You can't answer the phone on a roof. The next firm on Google can.

When you can't answer, a new enquiry often rings the next firm instead.

With Ladder, those calls get answered.

Illustration: a roofer at work on a roof while his phone rings on the tiles beside him.
  • Missed call7:42am. You were on a roof.
    No message
  • Missed call9:15am. Under a sink.
    No message
  • Missed call12:30pm. Driving to a job.
    No message

Example morning. Not a real customer.

Your numbers

What are missed calls costing you?

Put in your own numbers. It all stays on this page.

Work you could be missing each month

£8,667

Jobs missed a month
4.3
Work missed a year
£104,000

5 missed calls a week × 20% × £2,000 × 52 weeks ÷ 12 months = £8,667 a month

Ladder Core is £597 a month. At your numbers, that is less than one missed job’s worth.

An estimate using your numbers. Not a promise of results.

Get your free missed-call check

Work it out with your own numbers

Missed calls a week × the share that would have become jobs × your average job value × 52 weeks ÷ 12 months = the work you miss each month

On the free check we go through your real numbers with you.

An estimate using your numbers. Not a promise of results.

Get your free missed-call check

Six rungs. You keep working.

Three on the call, three after it. Ladder handles the phone and the follow-up, and hands you jobs that are ready to go.

Hear it yourself
  1. Illustration: a customer at her kitchen table, phoning about a new kitchen.

    A customer calls

    You're on site, it's after hours or you're on another call. Ladder picks up in your business name.

    Incoming call 07700 900461 You're halfway up a ladder

    Example call. Not a real customer.

  2. Illustration: a phone showing Ladder asking questions, next to a checklist of job details.

    Ladder answers and asks the right questions

    It says it's your AI assistant, then asks what the job is, where it is, when they want it done and their rough budget. Just like a good office manager would.

    I'm after a quote for a new kitchen.

    Happy to help. What's the postcode?

    GU7, in Godalming.

    When would you like to start, and roughly what budget?

    In the next three months. About £15k to £20k.

    Part of an example call. Not a real customer.

  3. Illustration: a tradesman up a ladder reading the job summary, with the visit ticked in the diary.

    You get a text with the details

    A short summary lands on your phone before you're down the ladder. On Core and Pro, the site visit is already in your diary.

    New job: kitchen quote7:44am
    Where
    Godalming, GU7
    Start
    Within 3 months
    Budget
    £15k to £20k
    Caller
    Homeowner
    Site visit: kitchen quoteThursday, 8:00am. Godalming, GU7.
    Diary booking: Core plan

    Example summary. Not a real customer.

After the call, Ladder keeps working

  1. Illustration: a homeowner getting a text back after a missed call.

    It texts back when you miss a call

    If a caller rings off before Ladder picks up, they get a text straight away, so they know you'll get back to them.

    All plans

    Sent straight after a missed call

    Sorry we missed your call. It's Example Kitchens. What can we help with? Reply here and we'll get back to you.

    Example text. Not a real customer.

  2. Illustration: a quote with a polite follow-up message.

    It chases your quotes

    Follows up on quotes you've sent, politely and on time, so good jobs don't go quiet.

    Core and Pro

    Quote follow-up

    Hi Sam, it's Example Kitchens. Just checking our quote for your new kitchen arrived. Any questions, just reply.

    Example text. Not a real customer.

  3. Illustration: a happy couple in their new kitchen leaving a five-star review.

    It asks for reviews

    Asks every customer for a Google review once the job's done.

    Core and Pro

    After the job

    Thanks for choosing Example Kitchens. If you have a minute, would you leave us a Google review? It really helps.

    Leave a review

    Example text. Not a real customer.

Behind the call

Ladder runs the call like a foreman runs a job.

Each part of the call goes to a specialist: a part of Ladder with one job. Ladder hands out the work in the right order, and the finished job lands on your phone.

Example call. Not a real customer.

Incoming call 07700 900461

You're up a ladder

Ladder Runs the call and hands out the work

  1. Answer

    Picks up in your business name and says it's your AI assistant.

    "Hi, you're through to Example Kitchens. I'm their AI assistant. How can I help?"

  2. Listen

    Turns what the caller says into words.

    Caller: "I'm after a quote for a new kitchen."

  3. Ask

    Asks about the job, the area, the timing and the budget.

    Job
    New kitchen
    Area
    Godalming, GU7
    Timing
    Within 3 months
    Budget
    £15k to £20k

  4. Check Core and Pro

    Looks at your diary for a free slot.

    Thursday 8:00am is free

  5. Book Core and Pro

    Books the site visit into your diary.

    Site visit booked: Thu 8:00am

  6. Text

    Sends you a summary of the job.

    Summary sent to your phone

Your phoneNew text from Ladder

New job: kitchen quote7:44am
Where
Godalming, GU7
Start
Within 3 months
Budget
£15k to £20k
Caller
Homeowner
Site visit booked: Thu 8:00am

Diary booking is on the Core and Pro plans. On Starter, you get the same text and book the visit yourself.

Try it yourself

Hear it before you believe it.

Call the demo line and pretend you need a new roof. You'll hear what your customers would hear.

Call 01632 960123

No sign-up. No sales call. Just the demo.

Demo calls may be recorded and transcribed.

Can't talk now? Read the example call

A kitchen enquiry, start to finish. Example call. Not a real customer.

  1. Ladder: Hi, you're through to Example Kitchens. I'm their AI assistant. How can I help?
  2. Caller: Hi, I'm after a quote for a new kitchen.
  3. Ladder: Happy to help. What's the postcode?
  4. Caller: GU7, in Godalming.
  5. Ladder: When would you like to start, and roughly what budget?
  6. Caller: In the next three months. About £15k to £20k.
  7. Ladder: Thanks. Are you the homeowner?
  8. Caller: Yes, I am.
  9. Ladder: Could someone pop round on Thursday at 8am?
  10. Caller: Perfect, see you then.

The text the owner gets

New job: kitchen quote7:44am
Where
Godalming, GU7
Start
Within 3 months
Budget
£15k to £20k
Caller
Homeowner
Site visit booked: Thu 8:00am

Diary booking is on the Core and Pro plans. On Starter, you get the same text and book the visit yourself.

[Founder photo to come]

Why Ladder exists

You deal with me, not a call centre.

I'm [Founder name]. I started Ladder after [the moment you saw a tradesperson lose work to missed calls]. Good trades lose work just by being busy. The phone rings while you're on a roof, nobody answers, and the customer often rings someone else.

I'm based in [Town], Surrey, and I set up every line myself. I load in your services and your area, test it with you, and check how it's handling your calls. That's why I'm starting with just five founding places.

My promise is simple. If anything needs changing, you ring me on [Direct mobile] and a person picks up. Not a menu, not a ticket. Me.

[Founder name]Founder, Ladder

Pick the cover you need.

Starter answers the calls you miss. Core adds diary booking and follow-up. Pro answers every call and books across your team's diaries.

Starter

Cover for the calls you miss.

£297 a month

About £10 a day

Setup fee: [£ to confirm]. Founding members pay half.

  • Answers missed and out-of-hours calls
  • Texts you a summary of every enquiry
  • Missed-call text-back
  • Monthly report
Start with a free check

Includes diary booking

Core

Call cover, plus booking and follow-up.

£597 a month

About £20 a day

Setup fee: [£ to confirm]. Founding members pay half.

Everything in Starter, plus:

  • Books site visits into your diary
  • Quote chasers
  • Review requests
Start with a free check

Pro

Every call answered, and diaries for your team.

£997 a month

About £33 a day

Setup fee: [£ to confirm]. Founding members pay half.

Everything in Core, plus:

  • Answers every call, not just missed ones
  • Books across several diaries
  • Priority support and a monthly review call
Start with a free check
What each plan includes
Starter £297/moCore £597/moPro £997/mo
On the call
Calls answeredWho picks up when your phone ringsMissed callsMissed callsEvery call
Text summaries, text-back, monthly reportA text for every enquiry, a reply to missed callers and a monthly roundup
Diary bookingSite visits go straight into your calendarNot includedYour diarySeveral diaries
After the call
Quote chasersPolite follow-ups on quotes you've sentNot included
Review requestsAsks every customer for a Google reviewNot included
Support
Priority support and a monthly review callYou're first in the queue, and we look at your calls together each monthNot includedNot included
  • No long contracts
  • 60-day money-back guarantee: [terms to confirm]
  • We set it all up for you

[VAT: confirm] Prices exclude VAT.

Founding offer

Half-price setup for the first five Surrey trades.

I set up every founding member personally, so I'm starting with five. You get half-price setup and a direct line to me while Ladder grows around the way you work.

You save [£ saving] on setup. When five are taken, setup goes back to full price.

Claim a founding place

Places left: [5] of 5

Straight answers.

Another question? Ask me directly on [Direct mobile] or email hello@example.co.uk.

Will customers know it's AI?

Yes. At the start of every call, Ladder says it's your business's AI assistant. It never pretends to be a person. It sounds natural, speaks clearly and uses your business name.

Does it work with my existing number?

Yes. You keep your number. We set up call forwarding so the calls you miss go to Ladder. Your customers ring the same number they always have.

What if a call is urgent, or they want to speak to me?

Ladder takes their details and flags the call for you to ring back first. We agree with you at setup what counts as urgent. [Confirm whether urgent calls can be put through to you live.]

What if it gets something wrong?

We set Ladder up around your services and your area, so it knows what you do and what you don't. If a caller asks something it can't answer, it doesn't guess. It takes their details and flags it for you to call back.

You get a summary of every call, so nothing slips through. If something needs changing, tell us and we'll sort it.

What happens to my customers' details?

Ladder uses them only to handle the call and send you the summary. They're stored in [storage region] and deleted after [retention period]. We never sell them. Our privacy policy has the details.

How long does setup take, and what does it cost?

Setup takes [setup time]. We forward your calls, load in your services and area, and test it with you before it goes live. The setup fee is [£ per plan], and founding members pay half.

Do I need to be good with tech?

No. We do the setup for you. If you can read a text message, you can use Ladder.

Can I cancel anytime?

Yes. There are no long contracts. Plans run month to month, with [notice period] notice. Every plan comes with a 60-day money-back guarantee: [terms to confirm].

Find out how many jobs you're missing.

Free. A 15-minute phone call. No obligation.

We look at when your phone rings, how often you miss it, and what those calls could be worth to you.

Rather hear Ladder first?

Call the demo: 01632 960123

Book your free missed-call check

Name, mobile and trade are required. Email is optional.

We use your details only to arrange your free check. Our form provider, [form provider], processes them for us. See our privacy policy.